As we all know, Google uses over 200 ranking factors in their algorithm to determine the position of web pages in search engine results pages (SERPs). In this post, we have shared some of the most significant and important Google ranking factors that every SEO beginner should be aware of before starting the search engine optimization of any web page or website.
What is Google’s algorithm? The Google algorithm is a complex system used by search engines to determine the relevance and quality of search results according to a user’s search query.
You should always keep updating yourself with Google algorithm updates to know more about Google ranking factors. Because Google constantly updates its algorithms to provide users with the most relevant and useful search results.
Some major Google Algorithm updates are:
- Panda (Introduced in 2011)
- Penguin (Introduced in 2012)
- Hummingbird (Introduced in 2013)
- HTTPS/SSL (Introduced in 2014)
- Mobile Update (Introduced in 2015)
- RankBrain (Introduced in 2015)
- Medic (Introduced in 2018)
- BERT (Introduced in 2019)
- Page Experience Update (Introduced in 2021)
- Helpful Content Update (Introduced in 2022)
Google Ranking Factors
There are various Google algorithmic factors that determine which web pages should be ranked according to user queries. Following are some of the Google ranking factors that you can implement on your website or web pages to boost traffic and get top keyword ranking on search engines:
| S.No | Google Ranking Factors |
|---|---|
| 1 | Domain age |
| 2 | Domain registration length |
| 3 | Keyword in the domain name |
| 4 | The keyword as the first word in the domain |
| 5 | Domain history and penalties |
| 6 | Exact match domain (EMD) |
| 7 | Domain extension (.com, .org, .net, etc.) |
| 8 | Keyword in the subdomain |
| 9 | Domain ownership information |
| 10 | Keyword in the URL |
| 11 | URL length |
| 12 | URL path |
| 13 | URL structure |
| 14 | SSL certificate |
| 15 | Mobile-friendly design |
| 16 | Mobile usability |
| 17 | Responsiveness |
| 18 | Page loading speed |
| 19 | Server location |
| 20 | Domain authority |
| 21 | Page authority |
| 22 | Page relevance to search query |
| 23 | Content length |
| 24 | Keyword density |
| 25 | Keyword prominence |
| 26 | Keyword in the title tag |
| 27 | Keyword in the meta description |
| 28 | Keyword in the headings (H1, H2, H3, H4, H5) |
| 29 | Keyword in the first paragraph |
| 30 | Keyword in image alt text |
| 31 | Keyword in anchor text |
| 32 | Keyword in bold or italic tags |
| 33 | Freshness of content |
| 34 | Content uniqueness |
| 35 | Quality and accuracy of content |
| 36 | Content comprehensiveness |
| 37 | Content updates and edits |
| 38 | Outbound links to authoritative sources |
| 39 | Internal linking structure |
| 40 | Broken links |
| 41 | Site architecture and navigation |
| 42 | Sitemap presence and accuracy |
| 43 | Breadcrumb navigation |
| 44 | User-friendly design |
| 45 | User experience signals |
| 46 | Dwell time (time on page) |
| 47 | Bounce rate |
| 48 | Click-through rate (CTR) from search results |
| 49 | Social signals (shares, likes, comments) |
| 50 | Brand mentions |
| 51 | Authoritative content creators |
| 52 | Number of pages |
| 53 | Content organization and hierarchy |
| 54 | Content formatting (headings, lists, paragraphs) |
| 55 | Multimedia integration (videos, images) |
| 56 | Proper use of schema markup |
| 57 | Presence of structured data |
| 58 | Clear and concise meta tags |
| 59 | Crawlability (robots.txt, XML sitemap) |
| 60 | Presence of a robots.txt file |
| 61 | XML sitemap presence and accuracy |
| 62 | Canonicalization |
| 63 | Server response time (TTFB) |
| 64 | Website uptime and downtime |
| 65 | Mobile app presence and optimization |
| 66 | Local relevance (for local businesses) |
| 67 | Verified Google My Business listing |
| 68 | NAP consistency (name, address, phone number) |
| 69 | Online reviews and ratings |
| 70 | Number of citations and directories |
| 71 | Backlink profile |
| 72 | Number of backlinks |
| 73 | Quality of backlinks |
| 74 | Backlink anchor text |
| 75 | Diversity of backlink sources |
| 76 | Linking domain authority |
| 77 | Link relevancy |
| 78 | Link freshness |
| 79 | Link placement on the page |
| 80 | Social media presence and engagement |
| 81 | Social media followers and shares |
| 82 | Social media profile authority |
| 83 | Brand search volume |
| 84 | Click-through rate on brand search results |
| 85 | Online brand mentions |
| 86 | Click-through rate on non-brand search results |
| 87 | Domain-level keyword usage |
| 88 | Site-wide keyword usage |
| 89 | Page-level keyword usage |
| 90 | Usage of LSI (latent semantic indexing) keywords |
| 91 | Presence of multimedia content (videos, images) |
| 92 | User-generated content (reviews, comments) |
| 93 | Usage of synonyms and related terms |
| 94 | Page category relevance |
| 95 | Page speed optimization |
| 96 | Usage of Accelerated Mobile Pages (AMP) |
| 97 | Usage of Open Graph meta tags (for social sharing) |
| 98 | Internal search functionality |
| 99 | Usage of structured data for rich snippets |
| 100 | Website security measures |
| 101 | User feedback and satisfaction |
| 102 | Number of pages per session |
| 103 | Repeat visitors |
| 104 | Brand affinity |
| 105 | Niche-specific expertise |
| 106 | Historical search query data |
| 107 | Searcher location |
| 108 | User search history |
| 109 | Personalized search results |
Above we have listed 100+ Google ranking factors and will keep updating them continuously, so stay connected with our this post to know 200+ Google ranking factors.
Digital Web Services (DWS) is a leading IT company specializing in Software Development, Web Application Development, Website Designing, and Digital Marketing. Here are providing all kinds of services and solutions for the digital transformation of any business and website.
Email:- info@digital-web-services.com
Black Friday Deals
